Service 04
A redesign should not cost you your traffic.
Plenty of redesigns look better and perform worse. Rankings drop, URLs break, and the thing that was quietly working gets redesigned away. We treat what you already have as an asset to protect.
- Timeline
- 4–8 weeks
- Suited to
- Established sites with real traffic that have outgrown their current design.
Typically starts at
Priced in your currency and fixed in writing before work starts. Change the region in the navigation to see local pricing.
Start a ProjectSee what each package includes01The problem
What usually goes wrong
Redesigns tend to start from taste and end in a migration nobody planned. The damage shows up six weeks later in the analytics.
URLs change without redirects
Every unmapped URL is a ranking page turned into a 404. It is the single most common and most expensive redesign mistake.
Working content gets discarded
The page quietly bringing in half your organic traffic gets cut because it did not fit the new design.
New site, same problems
A fresh coat of paint over the same confusing structure converts exactly as badly as the old one.
02Our approach
How we approach it
Evidence first. We find out what is working before deciding what to change, then migrate deliberately.
Audit
Analytics, search performance, page-level traffic, Core Web Vitals, accessibility and a full URL inventory.
Keep list
An explicit list of pages, content and rankings that must survive the redesign intact.
UX improvements
Structure and navigation rebuilt around what visitors are actually trying to do.
Visual redesign
A current, considered identity applied systematically — not a template swap.
Performance
Load, render and interaction cost brought down measurably against the old site's baseline.
SEO-safe migration
A complete redirect map, metadata parity, structured data and post-launch monitoring.
03Deliverables
Exactly what you receive.
No vague line items. This is the list that goes into the agreement.
Audit
- Full URL and content inventory
- Search and analytics performance review
- Core Web Vitals baseline
- Accessibility and UX findings
- Prioritised recommendations
Redesign
- Revised information architecture
- New visual design system
- Rebuilt templates, desktop and mobile
- Performance-optimised implementation
Migration
- 301 redirect map for every changed URL
- Metadata and structured data parity
- Sitemap and robots update
- Post-launch monitoring and a 30-day check-in
04How it runs
Five stages, each with a clear exit.
- 01
Audit
Two weeks of evidence gathering. You get the findings even if you decide not to proceed.
- 02
Plan
What stays, what changes, what gets cut — agreed in writing, with the redirect strategy settled up front.
- 03
Redesign
Structure and interface rebuilt against the audit, not against taste.
- 04
Rebuild
Implementation with performance and accessibility budgets held to the numbers in the audit.
- 05
Migrate
Launch with redirects verified, then monitor rankings and errors closely for the first month.
05Related work
How this looks in practice.
06Questions
Website Redesign, answered.
That is the risk we plan hardest against. Every existing URL is inventoried and mapped to a destination before launch, metadata parity is checked page by page, and we monitor Search Console closely for 30 days after. We cannot promise Google's behaviour, but we can remove the causes that are within our control.
Often yes. Templates can ship progressively when your setup allows it, which spreads both cost and risk. We will tell you during the audit whether that is practical for your site.
Usually. If the platform is the actual constraint on performance or editing, we will say so and price the alternative rather than working around it quietly.
Then we say so. Sometimes the honest answer is targeted fixes to three pages instead of a rebuild, and we would rather tell you that than sell you a project.
Website Redesign
Let us look at your project.
Send the brief — or just the problem. We will tell you what we would do and what it would cost.