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Service 07

A redesign should not cost you your traffic.

Plenty of redesigns look better and perform worse. Rankings drop, URLs break, and the thing that was quietly working gets redesigned away. We treat what you already have as an asset to protect.

Timeline
4–8 weeks
Suited to
Established sites with real traffic that have outgrown their current design.

Typically starts at

from$3,000· Premium

Priced in your currency and fixed in writing before work starts. Change the region in the navigation to see local pricing.

Start a ProjectBook a 30-min callSee what each package includes

01The problem

What usually goes wrong

Redesigns tend to start from taste and end in a migration nobody planned. The damage shows up six weeks later in the analytics.

  • URLs change without redirects

    Every unmapped URL is a ranking page turned into a 404. It is the single most common and most expensive redesign mistake.

  • Working content gets discarded

    The page quietly bringing in half your organic traffic gets cut because it did not fit the new design.

  • New site, same problems

    A fresh coat of paint over the same confusing structure converts exactly as badly as the old one.

02Our approach

How we approach it

Evidence first. We find out what is working before deciding what to change, then migrate deliberately.

Audit

Analytics, search performance, page-level traffic, Core Web Vitals, accessibility and a full URL inventory.

Keep list

An explicit list of pages, content and rankings that must survive the redesign intact.

UX improvements

Structure and navigation rebuilt around what visitors are actually trying to do.

Visual redesign

A current, considered identity applied systematically — not a template swap.

Performance

Load, render and interaction cost brought down measurably against the old site's baseline.

SEO-safe migration

A complete redirect map, metadata parity, structured data and post-launch monitoring.

03Deliverables

Exactly what you receive.

No vague line items. This is the list that goes into the agreement.

Audit

  • Full URL and content inventory
  • Search and analytics performance review
  • Core Web Vitals baseline
  • Accessibility and UX findings
  • Prioritised recommendations

Redesign

  • Revised information architecture
  • New visual design system
  • Rebuilt templates, desktop and mobile
  • Performance-optimised implementation

Migration

  • 301 redirect map for every changed URL
  • Metadata and structured data parity
  • Sitemap and robots update
  • Post-launch monitoring and a 30-day check-in

04How it runs

Five stages, each with a clear exit.

  1. 01

    Audit

    Two weeks of evidence gathering. You get the findings even if you decide not to proceed.

  2. 02

    Plan

    What stays, what changes, what gets cut — agreed in writing, with the redirect strategy settled up front.

  3. 03

    Redesign

    Structure and interface rebuilt against the audit, not against taste.

  4. 04

    Rebuild

    Implementation with performance and accessibility budgets held to the numbers in the audit.

  5. 05

    Migrate

    Launch with redirects verified, then monitor rankings and errors closely for the first month.

05Related work

How this looks in practice.

All projects
Screen recording of the Verity Health demo: A phone receptionist that books, reschedules and routes calls — live waveform, transcript, tool calls and hard safety guardrails. Take a call yourself by voice or text.
Concept buildInteractive demo
01Voice AI agent

Verity Health

A phone receptionist that books, reschedules and routes calls — live waveform, transcript, tool calls and hard safety guardrails. Take a call yourself by voice or text.

AI component
Voice AI receptionist
Typical timeline
~8 weeks
What we build with
  • Realtime voice (OpenAI Realtime / Vapi / Retell)
  • Deepgram / Whisper STT
  • ElevenLabs / OpenAI TTS
  • Twilio
Try it live : Verity Health demo (opens in a new tab)Read the build plan for Verity Health
Screen recording of the Meridian Capital demo: Watch an onboarding pack become a verified CRM record: extraction with confidence scores, cross-document checks, and adviser sign-off before sync.
Concept buildInteractive demo
02Document AI · human-in-the-loop

Meridian Capital

Watch an onboarding pack become a verified CRM record: extraction with confidence scores, cross-document checks, and adviser sign-off before sync.

AI component
Onboarding document agent
Typical timeline
~7 weeks
What we build with
  • OpenAI / Anthropic vision models
  • Structured outputs (JSON schema)
  • n8n / custom workers
  • Postgres
Try it live : Meridian Capital demo (opens in a new tab)Read the build plan for Meridian Capital

06Questions

Website Redesign, answered.

Other services

Website Redesign

Let us look at your project.

Send the brief — or just the problem. We will tell you what we would do and what it would cost.

Start a ProjectBook a 30-min call

Or email hello@xaevora.com · reply within one working day