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Service 04

Design that makes the argument.

Most websites fail before a single pixel is judged. They fail because nobody decided what the site was supposed to say, in what order, to whom. We design that decision first — then make it look inevitable.

Timeline
3–5 weeks
Suited to
Businesses launching something new

Typically starts at

from$1,500· Professional

Priced in your currency and fixed in writing before work starts. Change the region in the navigation to see local pricing.

Start a ProjectBook a 30-min callSee what each package includes

01The problem

Why most website design goes wrong

Design gets treated as decoration applied at the end. By then the structure is already fixed, the copy is already vague, and the only lever left is making things prettier. It rarely moves anything.

  • Everything is on the homepage

    When nothing is prioritised, visitors have to do the work of figuring out what matters. Most of them decline.

  • The site describes, it does not persuade

    Feature lists and adjectives fill the page while the actual reason to choose you is never stated plainly.

  • Every page is a one-off

    Without a system, page five looks nothing like page one, and adding page six means redesigning from scratch.

02Our approach

How we approach it

We work outward from the decision the visitor has to make. Structure first, then language, then interface — so the visual design is reinforcing an argument that already holds up.

UX strategy

Who the site is for, what they need to believe, and what the single next action should be on every page.

Information architecture

A sitemap and page-level outline that gives every piece of content a home and a reason to exist.

Wireframes

Layout and hierarchy resolved in greyscale, where changes are cheap and disagreements are useful.

Interface design

Typography, composition, colour and motion designed together — at real content lengths, not lorem ipsum.

Responsive design

Mobile designed as its own layout with its own decisions, not a narrowed desktop.

Design system

Tokens and components documented so the site stays coherent long after launch.

03Deliverables

Exactly what you receive.

No vague line items. This is the list that goes into the agreement.

Strategy

  • Positioning and messaging outline
  • Audience and intent mapping
  • Sitemap and information architecture
  • Page-level content outlines

Design

  • Greyscale wireframes for every unique template
  • Full visual design, desktop and mobile
  • Typography and colour system
  • Component and interaction states
  • Interactive prototype of key flows

Handover

  • Documented design system
  • Developer-ready specifications
  • Asset export and organisation
  • Walkthrough session

04How it runs

Five stages, each with a clear exit.

  1. 01

    Discovery

    We learn the business, the buyer and the competition. You get a written point of view on what the site needs to do before any design starts.

  2. 02

    Structure

    Sitemap, page outlines and wireframes. This is where the real arguments happen, and where they are cheapest to resolve.

  3. 03

    Direction

    One considered visual direction applied to a real page, not three half-finished options designed to be rejected.

  4. 04

    Design

    Every template, every state, desktop and mobile — reviewed in rounds with clear feedback windows.

  5. 05

    Handover

    A documented system and a prototype, ready to build — by us or by your team.

05Related work

How this looks in practice.

All projects
Screen recording of the Meridian Capital demo: Watch an onboarding pack become a verified CRM record: extraction with confidence scores, cross-document checks, and adviser sign-off before sync.
Concept buildInteractive demo
01Document AI · human-in-the-loop

Meridian Capital

Watch an onboarding pack become a verified CRM record: extraction with confidence scores, cross-document checks, and adviser sign-off before sync.

AI component
Onboarding document agent
Typical timeline
~7 weeks
What we build with
  • OpenAI / Anthropic vision models
  • Structured outputs (JSON schema)
  • n8n / custom workers
  • Postgres
Try it live : Meridian Capital demo (opens in a new tab)Read the build plan for Meridian Capital

06Questions

Website Design, answered.

Other services

Website Design

Let us look at your project.

Send the brief — or just the problem. We will tell you what we would do and what it would cost.

Start a ProjectBook a 30-min call

Or email hello@xaevora.com · reply within one working day